Pet professionals are a vital part of satisfying the world's demand for companion animals. One of the biggest challenges facing pet professionals today is meeting the demand while responding to ever-changing preferences.

While professional pet providers must consider the needs of the breeder, distributor, and retailer, they must remember the person buying a pet is the ultimate factor influencing pet purchases.

Today, people want pets that are healthy, affordable, and consistent in quality for both health and conformation.

The following are several measures pet professionals have undertaken to improve the quality of the pets they provide and help meet the pet owners demands by providing GOLD LABEL PETS®.

• Are committed to humane care guidelines and quality, healthy well loved pets.
• Adhere to health care programs recommended by top veterinarians.
• Have regular inspections by a licensed veterinarian.
• Recommend and in many instances provide spayed and neutered pets.
• Encourage microchipping of your pet and will assist you if it is ever lost or stolen.
• Provide responsibly bred pedigreed animals usually.
• Are approved by the American Animal Welfare Society®.
• Exceed the humane care guide-lines currently in place by Federal and State agencies.
• Will advise pet owners in areas of future health care, nutrition, and training of their pets.
• Encourage pet owners to establish a veterinarian/client relationship and to make a life long commitment to their pet.
• Encourage you to help improve the care and quality of pets by recommending that people demand GOLD LABEL PETS®.